Profit Growth Consulting – Specifically Designed for Businesses in the $500K – $500MM Revenue Range
A profit growth strategy involves more than just visualizing, committing and potentially steering towards long-term success. If you don’t have a proven system in place, you’re actually losing business to the competitors that do.
Finding the right Profit Growth Consultant may be one of the most delicate tasks for the business owner. Profit Growth Consultants should have a dedication for their work, a drive for excellence and an “antenna” for details behind which important gaps may hide within the business process. It’s important to find a Profit Growth Consultant who knows your sector well and is familiar with niche specific issues. Solid referrals is also a must.
We provide custom and tailored marketing and business strategies to owner operated small caps and midmarket companies typically in ecommerce, professional services, retails and information/education business.
Consulting Value Proposition
We serve owner operated businesses small- and midmarket clients in professional services, ecommerce, retail and information marketing with sales process enhancement, automation, optimization and scaling. Why do we exclusively take on owner operated companies as client? As the owner of your company, yourself in the trenches, you are the one who makes the decisions and who can make things happen and implement the advice we give you. This means we do not accept corporate clients where we have to deal with committees, boards and bureaucracy that tends to slows down things.
Many clients hire us in our capacity as Profit Growth Consultants for tapping into leveraged systems, identifying scenarios, choosing better options in their sales process and pricing, developing new game plans, and simply make more with less stress.
Business Growth Assessment
First of all we are going to need a stated objective or the target from you as a client. We are always target and deadline driven. So we need to know from you that you want to achieve x result by y time. As the first step in every Profit Growth Consulting engagement we begin with a Business Growth Assessment. This assessment phase provides a comprehensive foundation for all other decisions. So our first mission is to gather this information and determine whether or not it’s gettable. By that we do not mean whether or not the stated objective itself is gettable, but whether or not we can actually hit that target. In the first session we determine whether or not we can hit the target. When we come to the conclusion that we are able to hit the target our job really is to fully understand the process you are already using, and figure out the single most impactful way to make it better one step at a time. This is how we proceed with you.
How do we achieve that?
We are going to reprogram the DNA of your company to put customer and employees first so that customer experience is raving and employees are excited to work in cohesive teams to achieve the company’s goal. We focus on near-term results in 12 weeks intervals while building a long-term foundation for growth, giving your enterprise what it needs to successfully navigate through challenging times and respond to change. We do that by leveraging industry specific proven frameworks and systems.
To get started we identify the gaps for you in your business. We leave no stone unturned. Then we use the concept of frameworks and systems to build something remarkable that moves the needle for your business significantly. Those systems that we leverage for you are sector specific and proven to generate results that will you make never look back. And the best part is: The way they work day in day out is 99% automated – it is almost like an assembly line, which results in less overwhelm for you while generating better results.
We tailor your growth strategy to your business. In a sequence we always serve you with one big thing you can immediately implement and then lean back and observe the impact. Once manifested we serve you the next big thing you can implement and monitor the results triggered. And so on.
Unlock the next phase of the evolution of your business, before some dramatic external threat forces you to!
Repeatable processes, frameworks, models, organizing principles, tools, methods and systems are indeed important for impact, sustainable enhanced performance, scalability, and profitability. We tap into the converging trends shaping the future of business, and the world. By creating frameworks and systems at the intersection of AI, big data, analytics, behavior based marketing we provide a glimpse into the type of automated, scalable sales processing made possible by next generation technology.
Our services include sales process improvement, enterprise technology evaluation and selection. As our clients tend to have their own specialized staff they typically implement our advice themselves and where that is not the case we have proven task forces that will allow our client to easily outsource so we got you covered no matter what the situation is. Our consulting team focuses specifically on sales process improvement, sales pipeline enhancement, sales funnel optimization initiatives unique to the professional services, education- and information marketing and ecommerce sectors.
General consulting firms offer advice on essential business strategies, such as operational structure, market research, financial planning and asset management. Our Profit Growth Consulting services focus on one aspect of the company, like marketing, sales pipeline, sales funnels, automation and processes in place or a specific industry, such as ecommerce or retail or retail like brick and mortar.
Based in Central Europe we don’t need to have physical subsidiaries around the world, instead we are able to connect digitally to an international audience. Knowing how customers from around the globe connect with their target audience our Profit Growth Consultants are equipped with the big data needed to better categorize audiences and satisfy the entrepreneur’s needs and respond to his and requirements. That enables us to expand our reach and provide clients with a real difference in terms of profit growth with measurable results.
If we were having this conversation eight weeks from today, and we were looking back over the past eight weeks, what would have needed to happen in order for you to be happy with the results?
Bear in mind that a sales process is different from a sales methodology and sales funnels are different from sales pipeline. While the process is a top down perspective of the steps to be completed in a sale, the methodology involves the approach a salesperson or sales automation takes in executing these steps. There are a variety of sales methodologies your sales managers in control of your marketing platform can deploy, including but not limited to multi channel marketing, hyperlocal marketing, interruption marketing, behavior based marketing, problem-solution method, consultative selling, inbound marketing and various advertising methods.
Typically entrepreneurs tend to give Profit Growth Consultants complex issues to find solutions for. For example, a client might wish to find the answer to the question looping in his head whether or not to invest into a new component, enter a joint venture, implement or build a new sales funnel or add further marketing channels. Or the business owner may ask how to restructure procedures and organizing principles so that change management becomes more agile in challenging times and changing environments with new rules, or which traffic sources to adopt in advertising; or what the most practical solution exists for an issue like high cart abandonement, high bounce rates on websites or landing pages, low customer retention, stagnation in lifetime customer value, low email open rates or whatever.
Sometimes successful implementation requires not only new marketing funnels and advertising techniques and methods but also different attitudes regarding the entire customer acquisition process (CAP), customer experience management, functions or even changes in the sales process, e.g. how the sales funnel is built and sales conversions processed. The term process effectiveness is used to imply the ability to optimize campaigns and scale until customer behavior and/or environmental change requires to re-launch and repeat optimization and scaling.
The first step for any Profit Growth Consultant is the fact finding phase, where the objective is to learn the client's business and the target of the mandate. A good Profit Growth Consultant takes the time to gather as much information from the owner and employees as he can about the business. This can include looking into existing systems including but not limited to sales pipeline and accounting, touring the facility, talking to managers and staff, analyzing the finances and operations. During this process, the Profit Growth Consultant will detect the essentials of a company's mission and what procedures and processes are in place.
The Profit Growth Consultant’s role regarding implementation of his own advice is subject to a remarkable discussion in the consulting industry. One could claim that a consultant who assists to implement his own recommendations takes on a much wider responsability that exceeds the one of a profit growth consultant and might even be at risk of conflict of interest. Others reckon that not helping with putting everything into effect can only be construed as non-professional because the risk of missing out on potential realistic additional profits comes close to 100% if the recommendations are not or badly implemented as they normally should be. Besides there are workarounds for the consultant without having to take on the manager's job in charge of implementation, e.g. outsourcing to an independent specialist or freelancer who just gets these things done and implemented.
When the entrepreneur participates in the diagnostic process - we call it "download", they are more likely to acknowledge their responsiblity in issues and to accept a revision of the Profit Growth Consultant’s task. Therefore top profit growth consulting firms tend to establish such procedures as joint consultant-client task forces to evaluate the data and other moving parts of the download (diagnosis). As the diagnostic process evolves, business owners naturally start implementing necessary acion-steps without even waiting for the formal list of recommendations.
Our approach is to regard the process as a sequence of entry-point, agreeing to the terms for profit growth, diagnosis - our Profit Growth Consultants call it "download", fact finding, evaluation, presentation of the analysis, recommendation of the first 'one big thing' that will move the needle within 12 weeks, implementation, tracking, optimization, scaling and then go back and repeat. 80-20 rule is prevalent when it comes to this. And 80% of the one-step action plan is going to involve either following up more with leads and or customers, or getting more turnover per transaction, which might be a one-click upsell, One-Time-Offers, downsells, retargeting or simply selecting better price points etc.. Then the art for the Profit Growth Consultant really becomes to keep the entrepreneur focused, because clients, especially when they see that things start working, they love to get distracted and try other methods which tend to break the machine.
Revenue Growth can be achieved by many means. Some clients, especially those driven by factors including but not limited to wanting to increase market share, take out potential competitive threat, widen product portfolio, consider expanding either by entering a joint venture or acquiring a company.
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